December 6, 2022
The emphasis on ecommerce among most major tech corporations is hard to deny, and it is resulting in a shift in how consumers make their purchases online. Around one year ago, approximately 24% of US adults who were under the age of 35 said that they used visual search while looking for the right products. This number has now increased by six points to 30%. If we take a wider look that takes all US adults into account, this number has increased from 15% to 22% in the same period.

Additionally, 12% of US adults said that they use this feature regularly because of the fact that this is the sort of thing that could potentially end up helping them to find the products they desire. For all adults including those over 35, this percentage hovered at around 8% with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that Google has recently taken some steps that could exponentially increase the use of visual searches for both online as well as physical shopping. The tech giant recently announce its multisearch function which allows users to make text and image based search simultaneously. This feature will be included in the Lens tool, and it could vastly increase the number of users that take advantage of visual searches which could change the way they get marketed to as well.

This data shows that younger people are more likely to use visual searches, but in spite of the fact that this is the case the percentages remain rather consistent regardless of the gender of the consumer in question. That shows that this might be the way of the future. All genders will be using visual searching in the coming years since younger people will eventually replace older ones in the consumer economy. It will be interesting to see the kind of impact that this has, because the changing landscape of ecommerce is creating a ripple effect that could spill out onto the wider economy.

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The ecommerce wars are fully under way, and it remains to be seen how this will impact small businesses around the world. They might struggle to compete with juggernauts like Google or Facebook, but these tech companies could also give smaller businesses access to more customers than might have been the case otherwise. That could be a net positive for the economy, although it might also weed out older business owners who fail to keep up with the times. This will make the businesses that are left over stronger in lots of ways.

H/T: Insider Intelligence

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