In spite of the fact that this is the case, much of this success comes from Facebook directly. Facebook is a popular ecommerce platform for users, as 51% users leverage on Facebook Marketplace for ecommerce, while 9.5% Facebook shop and 5.3% Facebook Messenger.
However, other Meta owned platforms like Instagram have still been making an appreciable amount of progress. For example, around a 16% of all users said that they used Instagram as a place to buy things, and Instagram has been striving to facilitate easy inventory management among other things because of the fact that this is the sort of thing that could potentially end up keeping the trend alive and kicking.
Meta’s recent success in the ecommerce front really only has one competitor, but this competitor is a very serious contender for the top spot once all has been said and is now out of the way. TikTok is an even newer entrant into the world of social commerce, but in this short timeframe the social media app has managed to get a decent success rate in terms of consumer recall.
Meta owned apps are still the industry leaders though, and TikTok has a high mountain to climb before it can truly topple Meta’s dominance in this field. Some experts feel like TikTok still has a lot of growth, and it will be interesting to see who emerges as the eventual winner over time.
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