This week Adobe conducted research on approximately 5,000 emojis for their annual emoji trend. In this research, they got to know why, when, and how people use emojis in their conversations. We won’t be getting into the detail of these emojis as the report is quite long, 111 pages to be exact. But we can look at some of the main points of this emoji study.
What we found out from this research is that the most used emojis in the U.S are classics. The U.S consumers love to use simple laughing, thumbs up, red heart, shaking laughing face, and sad tear face emojis respectively. When the users in professional fields were asked about why they love using emojis, 79% said that they help them to quickly share their ideas with the opposite party. 62% replied that with the help of emojis, they can easily make their team decisions and 58% said that they are the reason for boasting about their creativity.
Adobe also did a comparison between Gen-Z and Millennials’ emojis usage. The report showed that 54% of Gen-Z use emojis in their text frequently and 41% admitted that they help them in context. This takes us to another point which is that emojis will help brands to sell out their products effectively. Emojis can be used to sell clothing, meals, streaming, and riding services. 71% of Gen-Z agree to purchase a product from a brand that will use emojis and for Millennials, it is 67%. About 57% of Gen-X and 40% of boomers also showed interest in this.
Even though people are still getting used to emojis in a professional setting, for example using them in emails, 73% of people in the U.S think that emojis help in making a friendlier, cooler, and funnier conversation between individuals. Some emojis are straight forward but some can be hard to understand. The most misunderstood emojis in the U.S are cowboy hat emoji, cherry emoji, and inverted smiley face emoji. You shouldn’t use them where you think that the other person will not be able to understand them.
If we talk about emoji usage on apps, text messages take the crown with 83%. The others that follow are Facebook, Mobile Messages, Instagram, Email, and Snapchat respectively. So you can easily get your brands started by using emojis.
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